Part 3: WorkLife WellBeing

In 2022, River North Gym was acquired and rebranded as WorkLife Wellbeing, a Vornado Realty Trust fitness brand. As the in-house marketer and brand manager, I continued in my role, collaborating with Vornado's New York marketing team to create on-brand materials, from group fitness promotions to social media campaigns. Using the Vornado brand book, I developed assets like business cards, brochures, pricing cards, and multimedia campaigns, enhancing the gym’s engagement across multiple channels.